121G

Branding & Web Design

I worked with 121G to create a striking, minimalist brand and website for their venture fund focused on investing in NFTs. The aim was to move away from typical corporate VC styling and instead build something confident, clean, and full of character, reflecting the energy and disruption of the Web3 space.

121G Website on iPad Screen
121G website
121G website
121G website on mobile

What we did:

Using a distinctive colour palette I created a stripped-back layout, and a set of simple geometric illustrations. The design balances clarity and confidence, giving the fund a distinctive visual voice that stands out in the Web3 and NFT space while remaining modern and highly functional.

Logo / Identity

Brand Positioning

Art Direction

Website Design

Illustration

Iconography

Naming

121G website
121G website
121G Pin badges
121G business card design
121G Paper Cups
121G Posters
121G Tote bag design
121G Tote bag design
121G Tote bag design
121G Tote bag design

More Projects:

People we've made things for:

Over the years I've had the privilege work with many great people and companies in both design and photography.

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